How to Communicate through Distraction | Nonprofit Marketing | Getting Attention

How to Communicate through Distraction | Nonprofit Marketing | Getting Attention
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How to Communicate through Distraction
How many times did you get distracted already today? It’s no secret that we need to communicate quickly, briefly and on point to grab the attention of folks in a near constant stage of distraction.

May 18, 2016 at 10:01AM
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5 Questions to Answer Before Finalizing Your 2016 Goals

5 Questions to Answer Before Finalizing Your 2016 Goals
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5 Questions to Answer Before Finalizing Your 2016 Goals
Every January, my Facebook feed turns into a veritable smorgasbord of unbridled optimism.

January 20, 2016 at 04:21PM
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Improving Your Social Media Strategy

Improving Your Social Media Strategy
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Improving Your Social Media Strategy
Social media is the main connection of the 21st Century, and businesses are tapping into it’s powerful potential. Social media can (and should) be used for more than status updates and sharing your meatloaf dinner with family and friends.

January 08, 2016 at 06:51PM
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20 Reasons Why Social Media MUST Be Part of Your 2015 Online Strategy | Red Website Design Blog

20 Reasons Why Social Media MUST Be Part of Your 2015 Online Strategy | Red Website Design Blog
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20 Reasons Why Social Media MUST Be Part of Your 2015 Online Strategy
Are you still resisting the calls of social media marketing? Want to know why it must be part of your online marketing strategy? Social media not only helps speed up your SEO and content marketing efforts, it can also act as a platform to directly introduce businesses to paying customers.

December 25, 2015 at 10:08PM
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4 Reasons to Say No in Business Instead of Yes #entrepreneur

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We are all presented with opportunities everyday that can grow or make our businesses more efficient. The best opportunities are those which make the most sense, have a good payback on investment, are interesting, and/or offer new directions to move the business forward. It is easy to say yes when an ideal opportunity presents itself. The harder job is figuring out when to say no or pass for the time being. We don’t have the time and resources to say yes to absolutely everything. Saying no can be for a variety of reasons that are not always negative. Here are my top 4 reasons for saying no to a new opportunity:

  1. Not in your area of focus – Losing focus on what matters most can divert critical resources away from what you need to deliver on now. Saying no because it is not a priority today does not mean you will say no forever – just possibly for now. Make sure you have the necessary skills and bandwidth to handle before proceeding.
  2. Cost/investment – Every business, no matter how large and successful still has some resource constraints whether it be financial or human capital. Think twice about the costs associated with saying yes and whether or not that is the best use of your resources at this time.
  3. Changes the direction of your business – Often, you can make money saying yes but it will take your business in a different direction than you can or want to handle (different customers, different infrastructure, different employee skill set, etc.).
  4. Changes your brand/customer perception of the business – For example, adopting a new promotional strategy, price approach, or new partnership can yield greater revenue and growth but could negatively change how your customers’ perceive your business for the long term.

Most business spend little time thinking about what to say no to and lots of time and energy saying yes. Ask any successful entrepreneur if they could change something and I would bet the big things they would change (do over in retrospect) is say no to more things they said yes to initially. Missing out an opportunity to drive the business forward can be a huge mistake but saying yes to something that ultimately sinks the business will come at a much steeper cost in the end.

 


marketingthink.stfi.re

marketingthink.stfi.re
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Is Your Social Media Strategy Fully Baked?
If your content marketing strategy is like baking a cake, then are your customers coming back for seconds? Think of your content as delicious cake and your social media channels as the in which you deliver it to your customers. How are you serving up your messaging to your clients?

December 14, 2015 at 02:00PM
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12 Ways to Think Outside the Marketing Box and Reach More Customers Online

12 Ways to Think Outside the Marketing Box and Reach More Customers Online
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12 Ways to Think Outside the Marketing Box and Reach More Customers Online
In today’s saturated marketplace, entrepreneurs need to ramp up their online marketing efforts in order to compete and attract more customers. Fortunately, you don’t need expensive and complex marketing campaigns or a big budget to rapidly reach more customers.

December 10, 2015 at 01:02AM
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